Amazon released a new tablet called the "Amazon Fire". The new tablet introduces a new era by combining a low cost mobile consumer device with online access to one of the largest retailers today. The intrigue of the of the "Amazon Fire" for higher education is mobility, textbooks and entertainment. Amazon is the vendor of choice by university students for textbook purchases, offering both digital and print versions. The "Fire" will provide Amazon a solution to offer to college students textbooks at a lower cost The company will be able to offer the student a mobile device that provides one stop shopping for all textbook requirements and provide access to unlimited entertainment on is popular "Amazon Prime" video services. Combining this with Amazon's cloud music platform is a powerful Treo for today's student.
An innovative university might see the "Amazon Fire" as a one-stop-shop for student textbook requirements. Amazon has proven with it's Prime service it understands how to be successful selling entertainment to the masses for a low cost and be profitable. A university could team with Amazon to create a subscription model for student textbooks, imagine signing up for a fixed monthly cost for all your textbook requirements. Amazon has the resources to change the marketplace.
Universities have invested in wireless technologies to create a mobile friendly environment. Many students already use services like Hulu and iTunes to access entertainment. Providing a total solution for textbooks, music and entertainment is a possible hit for today's student. Imagine everything available, anytime and everywhere at a low cost.
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